Member engagement

We’ve measured our pension members' level of engagement across seven metrics at a scheme, sector and book level for more than six years. We use these insights to drive change for our members. We carefully design communications and provide in-person guidance to support and encourage increasing engagement with their retirement savings. We know that members who engage with their pension are more likely to have a positive outcome in the future.

For a deeper dive:

Our financial wellbeing programme

Having a holistic financial education programme is a great way to empower members and give them the confidence to make better, well-informed financial decisions. Working collaboratively with our consultant partners, we provide financial wellbeing as part of our pension package. Whichever combination of benefits our employers offer, we’ll help their employees achieve their financial needs at every life stage and provide the products and tools to make that possible.

Financial wellbeing modules

Module content can be tailored to the audience.

Control your debt

Debt Management
Mastering your money: smart spending
Navigating the cost-of-living

Protect you and your family

Secure futures: financial protection
Five steps to financial resilience
Get tax smart
Scam awareness: safeguard your finances

Save a penny for a rainy day

Everything you need to know about emergency funds
Building a house deposit
Saving and investing for children

Plan for later life

Pensions 101
How to supercharge your pension
The gender pension gap
Your retirement options explained

Invest to make more of your money

Getting started with investing
Stock market ups and downs explained
The world of responsible investing

Presentations and 1-2-1s

Our service includes a number of days each year where our Financial Wellbeing Team will run company-specific presentations and 1-2-1s, either in person or remotely via Teams. Our 1-2-1 sessions have proven to be a valuable part of our proposition to employers, and our research shows that members who book in 1-2-1s are more likely to act and engage with their finances.

It was pitched at the level I needed as an introduction into investments. It was informative and I was given direction to useful resources I could look at following the session.

HL Workplace member comment, July 2024

Communications

Our dedicated Communications team provide our clients with a comprehensive selection of bespoke and branded materials as a standard part of our proposition. They’re experts in writing impactful, clear and compliant communications. They can also use the latest digital marketing techniques to further strengthen the message and breadth of content we provide for employers and members. Communications are produced quickly for our clients. We typically turn around compliant communication campaigns within 5 working days.

Explore our communications service

Nudging members towards better outcomes

Following extensive research, our analysis shows that newer employees are much more likely to make better financial decisions in the early stages of their scheme membership. Our ‘Pension Passport’ nudging solution harnesses this behaviour to deliver better outcomes.